What Would Chekhov Do?

Original model’s photo from American Apparel.
Have you ever faced an ecological or social-responsibility quandary and wondered, “Man, I wonder what Chekhov would do.” Or wished for a more visible cue to remind yourself to make better choices for yourself and your planet? You need a “What Would Chekhov Do?” T-shirt! But I’m not making or printing these shirts, YOU are, because both Chekhov and I believe in the power of the consumer. (We’re all about open-source love, baby, except when you use our work for commercial gain, in which case we will HUNT YOU DOWN.)
You can download a printable PDF of the WWCD logo here and have it printed up as a transfer you can iron onto a blank T-shirt. (If you’re extra super crafty, you could also use it to create a screen for screen-printing.)
So the next time you’re getting ready to go to the grocery store, and you’re wondering if you’ve forgotten anything, maybe you’ll catch a glimpse of yourself wearing this shirt in your hallway mirror. What would Chekhov do, you might end up asking yourself. A metaphorical lightbulb may suddenly pop up and inspire you to grab a couple of canvas shopping bags to take with you. Yeah, you won’t need no steenking plastic bags.
If you don’t already have a shirt all ready to go, His Fuzziness favors eco-friendly and sweatshop-free options like American Apparel’s Sustainable Edition and Good Hemp’s hemp/organic cotton tees.
If you do end up making a T-shirt (or a onesie or a little cape for your favorite feline … the options are endless), PLEASE send us a picture. Chekhov and I would both be tickled pink. And if you include a note about how one of Chekhov’s Eco Tips has helped you lead a more sustainable lifestyle, we’re just sayin’ there might be prizes1!
1Hub just read over my shoulder and went, “What kind of prizes?” “Err … organic, fair-trade hot chocolate?” He paused. “That’s a good prize,” he said.




Elaine said,
March 30, 2006 at 10:36 pm
What I want to know is, who is this babe who’s posing in her _underwear_ and wearing your t-shirt?
Sarah said,
April 5, 2006 at 6:12 pm
Strangers will totally think that means “What would cats do?”