B_E_E the Change
I’d be a shabby excuse for a design junkie if I allowed Beauty Engineered For Ever’s natty-looking line of environmentally sound cleaners to stay buried at the end of a previous post. The only cleaning products in New Zealand to have earned the Ministry for the Environment’s Environmental Choice accreditation, B_E_E is a superlative fusion of form and function. I particularly love the simple (and often sassy) cut-to-the-chase directions boldly emblazoned on the products. We have to wade through and decrypt enough advertising flimflam and puffery as it is. How did the company know that I want my laundry powder to gutsily “triumph over grime and evil” while caring for the environment? Those Kiwis really know how to make a girl swoon (even if only from afar).
green LA girl said,
April 14, 2006 at 2:31 am
Ok — but the rest of us non-NZers can’t actually use the stuff :( I’m not sure it would be environmentally viable to move the goods over here –
Jasmin said,
April 14, 2006 at 8:11 am
I’m just admiring their design-fu. (American product designers who aren’t Karim Rashid should take note!) This isn’t an endorsement for non-NZlanders to go buy these, just to clear the air.
The Worsted Witch » Implements of Green said,
April 30, 2006 at 12:35 pm
[...] We picked up a few spray bottles from The Container Store to start mixing up our own green cleaning fluids. The decorative labels were printed off MarthaStewart.com, while the text itself was inspired by B_E_E’s cleverness. [...]