Wake Up and Taste the Fair-Trade Coffee

A “socially conscious bourgeois hedonist” from The Nation penned a rather puzzling, if not outright ignorant, denouncement of fair-trade coffee’s quality and flavor. After trying all of one blend. Yes, one. Uno. That means “less than two or more” for the folks playing at home. (It’s been my experience that people who feel the need to prequalify their statements with “I’m very socially conscious …” tend to be fuller of horse hockey than a glue factory, but that’s a whole ‘nother post, entirely.) And as Siel previously noted, fair-trade coffee has been winning taste awards for the past few years.
Of course, anyone who lauds Starbucks’ cow-pus-laced swill as “delicious” and “a positive legacy” probably also believes (erroneously) that the company trades fairly, while being in the lamentable position of one completely devoid of both imagination and taste.




The Worsted Witch » Small-Coffeehouse Owner Calls Out Starbucks said,
December 20, 2006 at 1:26 pm
[...] Related articles: 1. Starbucks Keeps Ethiopian Growers Humble 2. Hub’s Guest Review: Black Gold 3. Good Cup, Bad Cup 4. Fast Food Planet 5. Wake Up and Smell the Fair-Trade Coffee [...]