Brilliant! It’s what I’ve been saying all along—give more, buy less. Check out BuyLessCrap.com. Something else I’ve come across: Product Red has spent as much as a reported $100 million on advertising and promotion, but has raised only $18 million to fight AIDS in Africa. This makes me more sad than mad, I suppose. Devil’s advocate POV: You can’t put a price on spreading awareness. Cynical POV: I wonder how much those companies made from all this? [via One Change and Green LA Girl, respectively]
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End of the Week Round-Up « That’s Swell said,
March 8, 2007 at 10:05 am
[...] Lots of people are talking about the backlash to Product(RED) - “despite having spent as much as a reported $100 million on advertising and promotion, the (RED) campaign has raised only $18 million to fight AIDS in Africa“(via) - but Ecorazzi thinks differently and thinks (RED) is still a good idea. [...]