Archive for Greenwashing

Treehugger Week in Review

Photo by Wired

Photo by Wired

A Very Special Interspecial Reunion
A lion that was raised by humans, but was released into the wilds of Africa, reunites with his former handlers a year later. What else can Treehugger say but “OMGKITTIES!!!11!!!”

Wired’s Artifacts from the Future: Fusion Food
Possibly coming to a produce store near you: Monsanto’s Cinna-Del, the only GM apple that expresses both cinnamon and sugar, only $26.99 per kilo!

Penguins March into New Patagonian Marine Park

Squawk if you’ve heard this one: The government of Argentina is creating a new marine park along the isolated Patagonia coast to officially safeguard more than half a million penguins and other rare seabirds, according to the Bronx Zoo-based Wildlife Conservation Society.

Peace, Love, Earth: Yeah, Baby
Designer Anna Mkhitarian reinvents that tired hippie standard—the ol’ peace sign—into physical, wearable mantras that, though unsubtle, remind us what our groovy voyage on Spaceship Earth is all about.

Global Warming Wants to Eat Your Flesh
We’d have used a picture of flesh-eating bacteria diligently at work, but all our options made us want to disgorge the contents of our stomachs, so here’s a nonthreatening—dare we say even cuddly?—microscopic look at the insidious beasties themselves.

Click here for more »

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» My sister-in-law just pointed out Starbucks’ newest green initiative, in partnership with Global Green. I would probably take them more seriously if their paper carriers—just flip them over to see—weren’t printed in China and assembled in Indonesia. Feh, don’t even get me started. (2) #

» BP funds $500 million in biofuels research at Berkeley. Hmmm … olive branch or greenwashing? (0) #

» What a coinkydink. I was just remarking to the hub last evening—when I saw Johnson & Johnson’s new line of “soothing naturals”—that this was an example of calculated greenwashing. (0) #

Starbucks Keeps Ethiopian Growers Humble

Illo by Starbucks

Illo by Starbucks

From The Guardian: “Starbucks, the coffee beans, and the copyright row that cost Ethiopia £47m.”

Starbucks, the giant US coffee chain, has used its muscle to block an attempt by Ethiopia’s farmers to copyright their most famous coffee bean types, denying them potential earnings of up to £47m a year, said Oxfam.

The development agency said the Ethiopian government last year filed copyright applications to trademark its most famous coffee names—Sidamo, Harar and Yirgacheffe. Securing the rights to these names would enable the impoverished African country to control their use in the market and allow farmers to receive a greater share of the retail price.

The move would have increased its annual export earnings from coffee by 25 percent. But Oxfam said Starbucks, which enjoyed a 22 percent rise in annual global turnover to £7.8bn in the year to October, has acted to block Ethiopia’s application to the US Patent and Trademark Office. The USPTO has denied Ethiopia’s applications for Sidamo and Harar, creating serious obstacles for its project.

Oxfam had a one-year cooperation agreement in 2004 with Starbucks which saw both provide support to coffee farmers in Ethiopia as part of wider attempts to reduce poverty in the country. But Oxfam now feels that the Seattle-based company’s attitude is questionable.

Phil Bloomer, Oxfam’s policy director, said: “Starbucks has made some progress towards helping poor farmers in recent years, but their behaviour on this occasion is a huge backwards step, and raises serious questions about the depth of their commitment to the welfare of their suppliers. By acting responsibly, they could set an example for others by supporting Ethiopia’s plan to help the 15 million struggling Ethiopian farmers who depend on coffee for their survival.”

This bit in particular caught my eye:

Starbucks insisted, however, that it was committed to paying premium prices to producers in more than 27 countries and its purchases of Ethiopian coffee had grown by more than 400 percent in the past four years. It said it paid an average of $1.23 (65p) per pound last year, 23 percent above average market prices.

Ah, but how would you know, Starbucks? According to your own Web site, you only have economic-transparency requirements for 59 percent of all coffee purchases. This means, contractually, you have no way of knowing how much of the “premium prices” you pay actually go to the farmers—and not to voracious middlemen—41 percent of the time. (Props, as always, to Green LA Girl for pointing this out.)

Under the fair-trade model, where transparency and direct trade are key, importers are required to pay a minimum of $1.26 per pound of coffee beans (plus a 15-cent-per-pound premium if it is also certified organic). Only 3.7 percent of Starbucks’ total coffee is fair-trade-certified, yet it accounts for 25 percent of the fair-trade coffee imported into the U.S. Obviously we’re talking about a company with the wherewithal to make a significant difference but is, instead, content to pay the minimum social premium for maximum public-relations benefits in a real-time, live version of Risk: Caffeinate & Conquer, while starving African infants are crushed beneath the spiked wheels of the capitalist war machine. In other words, “socially responsible” my flat, yellow fanny.

Tadesse Meskela, head of the Oromia coffee farmers cooperative union in Ethiopia, and who was featured in Black Gold, sums up the coffee crisis small-scale coffee farmers and farm workers at the very bottom of the supply chain are facing.

“Coffee shops can sell Sidamo and Harar coffees for up to £14 a pound because of the beans’ specialty status. But Ethiopian coffee farmers only earn between 30p and 59p for their crop, barely enough to cover the cost of production.

“We sell organic coffee for less than £1 a pound but that pound can make 52 specials in coffee shops selling for £2 each, meaning the retailer is selling it for £104. The people who are producing this in Ethiopia don’t have enough food, clean water or health centres.

“Farmers are losing out while others in the chain are making huge amounts of money. That is hugely unfair.”

Additional resources:
1. Oxfam Press Release

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Red or Dead: News Roundup

Gap and Project Red/Photo from Oprah.com

Photo from Oprah.com

Product Red saves African lives: “This season, you can actually feel good if your bank account is running in the red.”

[U2’s Bono] is bringing his good-faith efforts to the mass population, teaming up with the world’s largest clothing retailer, The Gap, to sell his “Product Red” clothing line. The Gap, itself a target of quite a few anti-sweatshop activist groups, is redeeming its image with Bono’s new line of t-shirts and jeans, some of which are made in factories in Africa in order to stimulate economic growth, and as much as fifty percent of the net sales of all Product Red items will go to purchase AIDS anti-retroviral drugs.

Product Red doesn’t stop at The Gap’s doors either. Apple has launched a Product Red iPod nano and Motorola a Product Red Razr phone, and Emporio Armani and Converse are also selling items under the label. Donations are made by each of these companies to provide AIDS medication.

I threw up this link partly for the crybabies who bawl about how the poor megacorporations JUST WANT TO BE LOVED. (Not that I care about them, because, trust me, I don’t.) But also mainly because my old grad-school roommate is a HUGE Bono fan of terrifying proportions and she would wallop me with a giant cannoli till I lost all consciousness if I didn’t give the man props. So this is for you, Maria. Because you’ve watched The Godfather trilogy far too many times for comfort and I’m afraid for my family.


And in case anyone thought I was getting soft in my old age …

Product Red kills African lives: “[S]pare me the fantasy that shopping till you drop somehow affects radical change.”

In the place of anything resembling citizenship we have consumer choices, “innovation” and above all brand marketing, which is even now in Product Red being cast as some sort of corporate largesse. (”Isn’t it so great that the Gap and Apple would submerge their own brand identity,” glowed many a business page article). Shopping is sharing, and the unprecedented accumulation of wealth squares entirely with “ending poverty”—just ask Gates or Warren Buffet. In their world, fighting AIDS somehow never seems to query how Europe and the US underdeveloped Africa and how the continent’s abundant resources are still exploited by the world’s wealthy.

And as this smart blogger points out, the AmEx board is stacked with former and current CEOs and directors of major Pharma companies who waged a genocidal campaign against the generic production of AIDS drugs. At 1 percent of AmEx Red profits, absolution comes cheap these days, don’t it?

Related article: Think Before You Pink


Microwave popcorn could kill you: “Want your lungs popped in a jiffy? Cook yourself a bowl of microwave popcorn.”

The chemical in question is called diacetyl. It’s naturally present in butter, and food manufacturers use a synthetic version of this compound whenever they want to endow a product with a buttery taste. Other products that contain this chemical include margarine, butter substitutes, cooking oil, lard, and countless frozen food products.

Diacetyl was widely accepted as safe and effective until dozens of workers at a microwave popcorn manufacturing plant in Jasper, Missouri, inexplicably developed a rare disease called bronchiolitis obliterans, which, as its Latin name suggests, is a condition that completely destroys the lungs.


British moms sell contraband junk food, kill kids: “Five months after the celebrity chef Jamie Oliver succeeded in cajoling, threatening and shaming the British government into banning junk food from its school cafeterias, many schools are learning that you can lead a child to a healthy lunch, but you can’t make him eat.”

“No matter how healthy it is, if kids don’t like it they’re not going to eat it,” said Julie Critchlow, a parent at Rawmarsh, a high school set between a sprawling housing project and the south Yorkshire hills. She mentioned the school’s new low-fat pizza and tagliatelle and meatballs as being particularly unappetizing to her children and said the cooks were so overworked that the baked potatoes were being served half-cooked.

The fact that Rawmarsh now bans children who do not go home for lunch from leaving school has made things worse, she said, leading to an overcrowded cafeteria and the elimination of the old fast-food-down-the-road option.

“They shouldn’t be allowed to tell the kids what to eat,” Mrs. Critchlow said of the school authorities. “They’re treating them like criminals.”

Mrs. Critchlow has become a notorious figure in Britain. In September she and another mother—alarmed, they said, because their children were going hungry—began selling contraband hamburgers, fries and sandwiches to as many as 50 students a day, passing the food through the school gates.

Related article: Lunch Lessons: Changing the Way We Feed Our Children


Accidental drug exposure causes premature puberty in kids, “feminization” in boys, but doesn’t kill … yet: “[S]ome physicians worry that children are at higher risk of early puberty as a result of the increasing prevalence of certain drugs, cosmetics and environmental contaminants, called ‘endocrine disruptors,’ that can cause breast growth, pubic hair development and other symptoms of puberty.”

Dr. Dedekian’s first patient was evaluated for possible genetic endocrine problems and a rare brain tumor before the cause of her puberty was discovered. It turned out that her testosterone level was almost 100 times normal, in the range of an adult man. The same problem affected her brother.

The doctors realized that the girl’s father was using a concentrated testosterone skin cream bought from an Internet compounding pharmacy for cosmetic and sexual performance purposes. From normal skin contact with their father, the children absorbed the testosterone, which caused pubic hair growth and genital enlargement. The boy, in particular, also developed some aggressive behavior problems.

Related news: “Could chemicals have destroyed my sons’ chances of becoming fathers?”

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Goooobledy Gooook

Google

Oh, Google.

Maybe it was the organic wine or the crispy tofu slaw, or the way you eloquently related ways I could clean my hairbrush, but for once I let my guard slip and actually entertained the notion that a megacorp could be ethical. That’s SO not me!

You even charmed my husband at Earth Day at Grand Central, tossing in his direction free Google Earth Day tote bags.

WHAT. A. FOOL. I. WAS.

I tugged at the fabric tag inside: 100 percent cotton. Made in China. Dear Google, I thought you knew better!

Where did we go wrong?

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