Photo by Lion Brand Yarn
I nearly sprayed my morning tea on my computer screen when I got Lion Brand’s e-mail announcing their foray into the realm of color-grown organic cotton. From the company:
Many of us choose organic foods at the grocery store or farmer’s market, especially when it comes to feeding babies and children. Why? Organic methods are great for both people and the environment—improving the soil’s health, the water’s purity and the health of wild animals like birds, bugs, and bunnies, too.
Lion Brand’s new yarn, Organic Cotton, comes from that same soil. Harvested and sorted by hand, the cotton is free of pesticides and herbicides. This cotton grows in 4 natural colors, right on the plant, so dying is not necessary. Now these subtle earth tones are available to you. This all-natural, soft and versatile new yarn is ideal for all sorts of projects, from baby clothing to luxurious clothing and items for your home.
Start a new baby out right. Craft with Lion Brand Organic Cotton with a clear conscience. It’ll do our environment, and the new baby, a whole lot of good.
Bunnies, people. WON’T SOMEONE PLEASE THINK OF THE BUNNIES?
You even get three free patterns to go with your new organic loot. Don’t be fooled by the company’s cheapie rep, though—at $6.99 for 82 yards, you’re better off buying Blue Sky Alpaca’s line, which costs less per yard at $8.50 for 150 yards.
Still, as the Wal-Mart of yarns, Lion is providing increased sustainable-fiber access and face time to a wider clientele, which isn’t a bad thing, but don’t ask me to stretch the Wal-Mart metaphor further by going into organic-fiber standards, because it’s way too early in the a.m. to do anything more complicated than poke the metaphor. And maybe name it Squishy. But THAT’S WHERE I DRAW THE LINE.

Also, if this turns out to be one elaborate punk’ing, I will hunt you down and cut you.
Also, also, it snowed a bit this morning, but admittedly that’s neither here nor there.