Interview with Ann Hirschfeld of Secret Leaves Paperworks

Photo by Secret Leaves
Ann Hirschfeld and Sharon Derry are the co-conspirators of Secret Leaves, a charming St. Louis, Missouri-based company that breathes new life into discarded books and vintage papers by transforming them into scrap journals, photo albums, and note cards. I spoke with Ann about her love of old paper, and the growing role the environment plays in running their business, right down to the smallest detail.
1. How did Secret Leaves come about?
Sharon [Derry] had a card/paper arts company called Papeterie, and I worked part-time for her here and there helping to assemble the journals. A little over a year ago, we were talking on the phone and she spoke of her desire to start a web-based paper arts business. She wanted to pursue it full-time but was not interested in doing it alone. She wanted a partner. I immediately said, “Pick me!” We met a few times to discuss her goals for the business and she did—pick me. This was April of ‘06 and we’ve been working together ever since. It seems like we’ve come a long way already.





